Toronto’s music scene has always been world-class. But without the right platform to get the exposure it needs, the City’s best talent remains largely undiscovered.
So we gave underground artists in the City exactly what they needed: an underground recording studio.
In partnership with Foot Locker, we tapped social superstar DATSUNN to produce 1-hour sessions for any artist who signed up, giving emerging artists the studio time, the platform, and the exposure they needed to help get discovered. All in the basement of a shoe store.
This project took home a CLIO Bronze in 2024 for experiential activation.
